BBB Myth Busters June 19, 2008
Posted by bbbboise in Business Trends.trackback
I often talk to business owners who are under the impression that being an Accredited Business with the BBB will increase the number of complaints they will get, compared to a non Accredited Business.
I guess you could put this in the urban myth column. The truth of the matter is more non-accredited businesses get more complaints than the Accredited Businesses! Besides, as the BBB Standards of Trust states, answer your customer concerns early and as transparently as you can and complaints will rarely materialize.
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